Let's chat

Thousands of listeners every week.Who you know nothing about.

Hosts and networks are sitting on listener loyalty they can't do anything with.

What's your audience worth?

The audience is there.
The loyalty is there.
The money isn't.

You're guessing, every week.

Aggregate data is all you get. A listener of two years looks identical to one who pressed play by accident.

Sponsors want to know who's listening.

You can send a number. It's the only answer the platforms give you, and it prices the show like a billboard.

When it stops, nothing carries over.

Years of trust, and not one listener you could reach again. They all stay gated behind the player or platform they listen on.

Podcast, plus newsletter.

One earns the trust. The other keeps it.

The listener stops being a download.

Not a download. A name, an email, and the reason they signed up.

That record belongs to you rather than to Apple or Spotify, it moves with you if the show moves, and it answers the questions a download count never could.

The show stays the same.

What you can prove about it doesn't.

It's one email. Not another project.

You already make the hardest thing there is to make: forty minutes a week that someone chooses to spend with you.

The newsletter runs on what the show already produces, which is why it only costs an hour or two a week once the right strategy is set.

Making people listen was the hard part.

Knowing your audience is a skill, not a tool.

A car mechanic and an aircraft engineer carry the same tools, but different skills.

In the same way, building a newsletter yourself, or handing it to your social media team, only gets you so far. Often, just far enough to chalk email up, incorrectly, as a failure.

Fix that, and when you're asked who your audience is, you won't describe them.

You'll show them.

The next season.

A direct line to your listeners with no platform sitting in the middle
First-party data on who listens, and what they would actually buy
Sponsor conversations that open with evidence, not a download count
An audience that stays yours when the show, the network or the platform changes

The first step is easy.

It's a conversation, not a decision.

Let's talk about your show, your listeners, and what you're trying to build from them.

You’ll go away knowing:

Where the commercial value in your audience gets stuck
What that’s costing you, in your own numbers
Whether a newsletter is worth it for your show, or not

"This is the most value I’ve gotten from any email session. I’ve followed courses and webinars from the ‘gurus’ before, but this is the only time I’ve spoken to someone and come away with something actionable."

Robin Steyvers
Audience Manager
What’s your audience worth?

There’s no fee, and no pitch. Promise!